Hello! Dispatchers,
To Brand or Not To Brand – That Is The Question!
How many of you take the initiative to brand your business because you take it serious and freight dispatching is not a fly by night venture for you?
Or, are you curious, testing the waters and will only brand if you get some drivers? If so, you are looking at it backwards!
In ANY business venture, you have to put your best foot forward – that includes your image! No business is “wait and see” and then you will go all in. So, you want the money before the hard work? IT DOES NOT WORK THAT WAY! How can you expect to be taken serious as a dispatcher when you are trying to operate with a profile name that leads to a personal page that in no way indicates that you are a freight dispatcher?
And some of these profile names – no comment.
If you are not willing to invest in a professional brand, why would a potential driver be interested in working with you?
Get Real. Get Serious. Get To Work. Get Branded!
